Privacy Policy

How we collect, use, and protect your data

Last Updated: May 09, 2025

Quick Summary

At Keficiente, we respect your privacy. We collect minimal data necessary to provide our services and use Google Analytics to understand how visitors use our website. You can opt-out of analytics tracking at any time. We never sell your personal information.

1. Information We Collect

1.1 Information You Provide

When you interact with our website or request a demo, we may collect:

  • Contact Information: Name, email address, phone number, company name
  • Demo Booking Information: Preferred meeting times, company details, questions or comments
  • Communication: Messages you send through contact forms or email

1.2 Information Collected Automatically

We use Google Analytics 4 (GA4) to collect anonymous usage data:

  • Device Information: Browser type, operating system, device type (mobile/desktop)
  • Usage Data: Pages visited, time spent on pages, navigation patterns, referring websites
  • Location Data: General geographic location (city/region level, not precise location)
  • IP Address: Automatically anonymized by Google Analytics
  • Interaction Data: Button clicks, demo bookings, form submissions

1.3 Cookies and Tracking Technologies

We use cookies and similar technologies:

  • Analytics Cookies: Google Analytics uses cookies to track website usage
  • Preference Cookies: Remember your language preference (EN/ES) and theme selection (light/dark)
  • Session Cookies: Temporary cookies that expire when you close your browser

Third-Party Services:

2. How We Use Your Information

We use collected information for:

  • Service Delivery: Schedule and conduct demo meetings, respond to inquiries
  • Website Improvement: Analyze usage patterns to enhance user experience
  • Communication: Send requested information, follow up on demo bookings
  • Analytics: Understand visitor behavior, measure marketing effectiveness
  • Legal Compliance: Meet legal obligations under Mexican and international privacy laws

3. How We Share Your Information

We do not sell your personal information. We may share data with:

3.1 Service Providers

  • Google Analytics: Website analytics and reporting
  • Calendly: Demo scheduling and calendar management
  • Firebase Hosting: Website hosting infrastructure (Google Cloud)

3.2 Legal Requirements

We may disclose information if required by law, court order, or government regulation.

3.3 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred. We will notify you before this happens.

4. Your Privacy Rights

4.1 Rights Under Mexican Privacy Law (LFPDPPP)

As a business operating in Mexico, we comply with the Federal Law on Protection of Personal Data Held by Private Parties (LFPDPPP). You have the right to:

  • Access: Request a copy of your personal data
  • Rectification: Correct inaccurate or incomplete data
  • Cancellation: Request deletion of your data
  • Opposition: Object to certain data processing

4.2 Rights Under International Privacy Laws

Depending on your location, you may have additional rights:

  • GDPR (EU/EEA): Data portability, right to be forgotten
  • CCPA (California): Right to know what data is collected and sold

4.3 How to Exercise Your Rights

To exercise any privacy rights, contact us at: contacto@keficiente.com

We will respond to your request within 20 business days as required by Mexican law.

5. Opt-Out of Analytics Tracking

Google Analytics Opt-Out

You can opt-out of Google Analytics tracking using any of these methods:

  1. Browser Add-on: Install the official Google Analytics Opt-out Browser Add-on
  2. Browser Settings: Enable "Do Not Track" in your browser preferences
  3. Ad Blockers: Use privacy-focused browser extensions (uBlock Origin, Privacy Badger)

6. Data Security

We implement industry-standard security measures:

  • HTTPS/SSL: All data transmitted is encrypted
  • Secure Hosting: Firebase Hosting with Google Cloud infrastructure
  • Access Controls: Limited access to personal data
  • Regular Updates: Security patches and software updates

7. Data Retention

We retain your information for:

  • Contact/Demo Information: Until you request deletion, or 3 years of inactivity
  • Analytics Data: Google Analytics retains data for 14 months (default setting)
  • Legal Requirements: As required by applicable laws

8. Children's Privacy

Our website is not intended for children under 13 years old. We do not knowingly collect data from children.

9. International Data Transfers

Your information may be transferred to and processed in the United States (Google Analytics and Firebase servers) and Mexico (our business operations).

10. Changes to This Privacy Policy

We may update this Privacy Policy periodically. Changes will be posted on this page with an updated "Last Updated" date.

11. Contact Us

For questions, concerns, or privacy rights requests:

Keficiente
Email: contacto@keficiente.com
Location: Ciudad de México, CDMX, Mexico

By using this website, you acknowledge that you have read and understood this Privacy Policy.